Society of Digital Agencies Launched With Adobe Sponsorship

Charter members of SoDA include 18 worldwide digital agencies.

While there are many long-standing organizations to represent members in the domains of marketing and design for traditional media, the digital design profession is a rapidly-developing world with its own opportunities and concerns. So the impulse to create a new entity that can advance the profession through knowledge sharing, education, advocacy and guideline creation makes sense. It's also coherent that Adobe would take the role of offical launch sponsor, given that its tools play a large role in such content creation.

SoDA will meet regularly to address issues such as technical complexity, rapid changes in content distribution, scaling issues, timelines and technology's impact on budgets—all of which effect the quality, innovation and accessibility of digital media.

"With the digital industry still very much in its infancy, the founding members of SoDA are fully committed to a proactive approach to establish and propagate their best practices," said Richard Lent, CEO of AgencyNet and chairman of SoDA. "These best-in-class agencies, with the strong support of Adobe, are well suited to establish an ongoing dialog about the successful practices required in today’s digital media industry. The collective experience, expertise, passion, and insight of the organization is truly inspiring."

According to John Loiacono, senior vice president of Creative Solutions at Adobe, "The members of this new organization already push the boundaries of digital design and development. By working together we will champion the technologies and practices that make digital media campaigns stand out and deliver." Charter members of SoDA are: AgencyNet; Big Spaceship; Blitz Agency; Domani Studios; Exopolis; Firstborn Multimedia; Grupo W; iChameleon Group; IQ Interactive; Juxt Interactive; Lightmaker; Mind Comet; Odopod; Schematic; Struck Design; WDDG; WhittmanHart and 360i.

More information will soon be available on the SoDA site.