Getty Images Focuses on Web and Mobile Stock Image Use

The new image products are designed for use in mobile, website, email marketing, banner ad and web application environments.

While one tends to think of Getty Images as a provider of expensive, high-end imagery, in fact the firm has broadened its range in recent years, most famously with the acquisition of the iStockphoto microstock site. The new Web & Mobile image products are an extension of the firm's $49 web-resolution offering, launched in September 2007, and feature very small sizes—170 pixels and 280 pixels—appropriate for online and mobile use. The target is image buyers who are developing web and mobile content, and often need hundreds of images at smaller file sizes. According to Andy Saunders, vice president of creative imagery at Getty Images, “With our new Web & Mobile products, we’re able to provide these customers with access to our vast collection of royalty-free and premium rights-managed imagery at the right size and price.”

Images in the new range are priced by pixel size and license model, ranging from $5 for royalty-free and $15 for rights-managed, to the current $49 (413 pixels/500kb) web-resolution product. These products also offer customers indemnification and the standard Getty Images level of rights control. In terms of what's available, Web & Mobile file sizes are said to be available across the majority of the Getty Images Creative stills imagery range, with some collections excluded.