Adobe Introduces the Photoshop Photography Program
Adobe really knows how to warm up an audience. Prior to this week's Photoshop World it made a strategic decision to provide all attendees with a full year of Creative Cloud. This not only made the event in essence free but also ensured that those in the audience would be in a receptive mood when the firm yesterday announced its new Photoshop Photography Program during a keynote presentation. The execution of this launch was important, since disgruntled photographers have been the most vocal critics of the Creative Cloud service since the end of traditional perpetual licensing earlier this year.
The new subscription improves on the previous $19.99 per month offer for Photoshop by dropping the price to $9.99 and including Photoshop CC, Bridge CC, Lightroom 5, the standard 20GB of cloud storage and a Behance membership with ProSite. The latter is a nice touch, since the ability to create a professional presence on Behance normally costs $99 per year alone.
The $9.99 rate will be available for subscription sometime in September and is not an introductory one but ongoing, although of course Adobe is free to raise the cost in the future. And it would seem that such an increase is in the cards, since the $9.99 rate is available to new subscribers only until the end of this year. While the current $19.99 offer is open to anyone, you'll need to be a registered user of Photoshop CS3 or later to quality for the Photography Program. All in all, it seems like a pretty good deal for dedicated amateur or professional photographers, although it should be noted that there is still no "exit strategy" available — once you stop subscribing you'll be on your own if you need to open and edit files created with Creative Cloud tools. And of course your ProSite presence will vanish, as well.
There are a few more details in the Adobe FAQ, which indicates September 17 will be the day this becomes available.