Graphic Design
Negative Space: The Work of Noma Bar
Adapted from Negative Space (Mark Batty Publisher)
By Noma Bar, with an introduction by Buzz Poole
Dateline: September 11, 2009
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When a student enrolls in a class to learn the
craft of writing there is one adage that cannot be
escaped: Show, don’t tell. This ubiquitous sentiment
reminds writers of all stripes that their readers do
not need to be bludgeoned over the head with the
text’s “message.” Rather, writers need to do little
more than pepper the scene with details of the
moment—Is the room cold? What does the woman
do with her hands when she is on the phone? The
bread in the toaster is burning. The litter box has
not been changed in three weeks—which permit
the meaning to form in the reader’s mind.
Visual communication can also “tell” too much,
leaving viewers with little to think about because
the piece screams its point. Noma Bar’s work,
however, does not suffer from such a didactic
approach. Using clean, incisive and inspired lines,
Bar communicates some of today’s most pressing
issues—global warming, war, famine, disease—by
showing how these topics look to him, often in the
context of a written piece, though they all stand
alone as evocative images, at times as disturbing
as they are funny.
Bar’s first book, Guess Who? was nothing but
portraits of the famous and infamous. The title that
doubles as a question reflects how some of the
figures’ countenances reveal their identities quite
easily, while others make the viewer work for the
answer. The same is true of all the images featured
in Negative Space. This second book, however,
showcases Bar’s singular ability to render complex
issues of public policy, global economics, race
relations, politics, sex, crime and national identity
with deftly selected lines and colors. This is not
a book about individuals; it is a book about big ideas.

Gun crime.
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Having worked for The New York Times, Wallpaper,
The Economist, Esquire, The Guardian, Wired,
Time Out and countless other publications, there’s
no need to convince anyone that what Bar does
has caught people’s attention. How he does it is
another question.
Bar referrs to his work as "pain relief." Art directors
and editors present Bar with a brief, which he
must convert to an illustration, often on a tight
deadline. Reading an article about malaria in Africa
or homelessness doesn’t bring anyone joy, but
Bar’s work permits readers to take a step back from
a topic without walking away from it all together.
This is intentional on Bar’s part, as his goal is to
engage viewers, and encourage them to use their
imaginations.

The big squeeze. This piece was for an article about squeezing oil out
of Iraq. The oversized hand communicates the scale of force imposed
on the country.
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Many of the images that comprise Negative Space
represent problems that need solving. Bar uses
this approach to conceive his work, although for
him lack of a solution is not an option. The world
still hasn’t figured out how to stop children from
starving, but Bar knows how to limn the issue and
remind viewers of the problem’s poignancy. Bar’s
problem-solving methods rely wholly on his
imagination. Look at the examples from his sketchbooks
(shown below). As outsiders looking in,
most of it looks like little more than a pastiche of
scribbles, bits of paper and streaks of color. But as
you look closer, hints of the final version of an
illustration peek out, perhaps inspired by a gallery
exhibit, a restaurant menu or how spring twilight
plays on new rain-wet leaves.
Inspiration can be found anywhere. Bar’s creations
exude this quality, showing us what his imagination
has created without telling us how to use our own
imagination.
Noma Bar does not shy away from the difficult
or the disarming. He grapples with subject matter
so it becomes digestible, taking some of the world’s
toughest realities and making them easy to take in,
though they are not easily forgotten.

Chindia. The enormous populations of China and India have
elevated both countries from the butts of bad jokes to world powers.
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The ultimate spider hunter.
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Global warming.
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The bionic Olympics. The 2008 Summer Olympics brought with it a
new method for performance enhancement: genetic doping. Traditional
steroids race through the whole body and can be detected in blood
and urine, but new genetic methods can be tailored to athletes and
their particular events, plus there are no chemicals to detect.
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