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Notwithstanding the rise of digital media, paper and print
techniques remain at the heart of many graphic-design projects.
From glossy corporate brochure to gritty fanzine, paper tends
to act as the default medium—often used in conjunction
with electronic forms of communication. When approaching
the design of a piece of printed communication, inspiration
can come from the availability of a particular paper or the
development of an innovative printing or finishing technique.
Some designers benefit from working in consultancies with
the support of a dedicated production department—materials
gurus who keep abreast of the latest innovations and can offer
solutions for every conceivable print project.
This article showcases projects that
demonstrate the versatility of paper and breadth of materials
and paper-finishing techniques available to today’s designer.


PROJECT LIFE SIZE BY HYPERKIT
DESIGNER HYPERKIT
CLIENT VICTIONARY
PAPER FACTS:
STOCK GENERAL PAPER STOCK: UNCOATED PAPER
140lb; POSTCARD, STENCIL, POP-UP DESK-TIDY:
CHROMOLUX 300lb
SIZE 210 × 275mm (81/4 × 1013/16in)
PRINT TECHNIQUES FOUR-COLOR OFFSET LITHO, SILKSCREEN
ADDITIONAL TECHNIQUE DIE-CUT
PRINTER PERFECT ART PRINTING CO.
BINDING SEWN BOUND
SPECIAL CONSIDERATIONS:
“Our aim was to produce a book that could be used in everyday life.
Throughout you will find items such as a penpot, a photo album,
a stencil, and place settings. There are areas that the reader
can change and adapt to suit them. Life Size uses a number of
different paper stocks that work to help bring these ideas to life.”
Tim Balaam, Hyperkit, UK
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Hyperkit
Created to change perceptions of how a book is used and
how it behaves, Life Size is a collection of investigations
into and fascinations with the scale of objects. It questions
how the shape and size of a book governs the way its
contents are presented. The book takes as inspiration
home-improvement and homecraft manuals. Cutting
and folding techniques are employed throughout in
the highly creative presentation of a host of disparate
objects—buttons, a die-cut mug, a set of perforated
pull-out postcards—all presented at their actual size.
The book’s dimensions dictate how objects are displayed,
whether on one page or across a series of pages. By
showing these objects at life size within the format of
the book, the reader is encouraged to engage with them
in a different way. Readers also encounter a number of
objects that can be used within real-life situations, such
as a place setting at a dining table. By incorporating such
objects, the designers question the function of the book
and push the boundaries of what a book can be.
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PROJECT ABOLISH THE FOREST BOOK
DESIGNER HENRY HOBSON
CLIENT SELF-INITIATED
PAPER FACTS:
STOCK GF SMITH COLORPLAN
FOREST GREEN 135gsm
SIZE 148.5 × 210mm (57/8 × 81/4in)
PRINT TECHNIQUE COVER: SILK SCREEN WITH CEMENT—INK REPLACED WITH CONCRETE
PRINTER SELF-PRINTED
BINDING FRENCH FOLD, PERFECT BOUND
SPECIAL CONSIDERATIONS:
“The fine Portland cement was mixed with a textile base
and printed with standard mesh screens. The textile base
gave it the flexibility that paper demands yet cement does
not traditionally allow.”
Henry Hobson, UK
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Henry Hobson
To accompany Abolish the Forest, a movie he produced in
conjunction with illustrator Adam Hayes, Henry Hobson
reflected the provocative title with an equally radical
solution. Screenprinting with cement on virgin paper stock
was the perfect metaphor for concreting over virgin forests.
The promotional material comprises a book and poster.
The book catalogs the travel journal, research material,
and background to the movie and the poem it animates.
The innovative technique was key to the project. By printing
with such a destructive medium, Hobson felt he was able to
convey perfectly the inherent tension in the title. In this way,
medium and message are cleverly combined.
Printing the piece himself, Hobson’s diligent research
into the optimum silkscreen method to achieve flexibility,
superfine image reproduction, and color matching paid
off with an Innovations in Concrete award, sponsored
by the British Cement Association.
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PROJECT GUM 2
DESIGNERS KEVIN GRADY, COLIN METCALF
CLIENT SELF-INITIATED
PAPER FACTS:
STOCK COVER: SMART PAPERS, CARNIVAL HOPSACK
STELLAR WHITE 90lb; TEXT: PORCELAIN GLOSS TEXT
100lb AND COUGAR OPAQUE SMOOTH TEXT 100lb
SIZE 5 × 7in (127 × 178mm)
PRINT TECHNIQUES COVER: FOUR-COLOR PRINT WITH
OVERALL SATIN AQUEOUS; PAGES 1–132: FOUR-COLOR
PRINT + PMS 504 WITH OVERALL GLOSS AQUEOUS; PAGES
133–184: FOUR-COLOR PRINT + PMS 504 WITH OVERALL
SATIN AQUEOUS
ADDITIONAL TECHNIQUES CARDBOARD DIE-CUT,
PERFORATED, AND FOLDED TO MAKE AN OUTER BOX
WITH A GUMBALL DISPENSER AT THE BOTTOM
PRINTER THE POND-EKBERG COMPANY
BINDING PERFECT BOUND
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GUM
GUM is an award-winning art and design collectible,
published occasionally by design duo Kevin Grady and
Colin Metcalf. Intended to appeal to the creative inner
child in its readers, it is described by its creators as
“a piñata filled with Pop-Art goodies.” The materials
used and the print and finishing techniques employed all
work together to achieve the playful effect. The outer box
holds a gumball dispenser at the bottom. Open up the box
and a wealth of goodies is revealed—including the GUM
book, an activity book, a View-Master reel, ten trading
cards, Puma candy gummies, and three gumballs.
After printing, the paper was too thick for the size of the
signatures that were to be used in the book, making the
folding and binding very difficult. The team overcame this
production issue with advice from an experienced binder.
On their release, GUM and its follow-up GUM2 were both
met with fanatical praise, being described by Anthem
Magazine as “perhaps the most innovative product to
hit the street market in years.”
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PROJECT Ready Made : HOW TO MAKE (ALMOST) EVERYTHING
DESIGNER VOLUME INC.
CREATIVE DIRECTORS ADAM BRODSLEY, ERIC HEIMAN, ELIZABETH FITZGIBBONS, AKIKO ITO
ILLUSTRATOR KATE FRANCIS
PHOTOGRAPHER JEFFERY CROSS
CLIENTS Ready Made /SHOSHANA BERGER, GRACE HAWTHORNE
PAPER FACTS:
STOCK COVER: EXPOSED CHIPBOARD; INSIDE: JAPANESE WHITE A PAPER MATTE 140gsm
SIZE 71/2 × 9in (191 × 229mm)
PRINT TECHNIQUE FOUR -COLOR OFFSET LITHO
ADDITIONAL TECHNIQUES COVER: FOIL STAMPING, BLIND DEBOSSING, ADHESIVE STICKERS (PRINTED OFFSET),
SILK SCREENED TAPE BINDING
PUBLISHER CLARKSON POTTER
PRINTER ASIA PACIFIC OFFSET
BINDING SECTION-SEWN, Three -PIECE CASE WITH EXPOSED FRONT AND BACK BOARD; SPINE IS IMITATION CLOTH
SPECIAL CONSIDERATIONS:
“Since the book’s content was structured much more like
a magazine, we had to free ourselves from the trappings
of traditional book design, including how we considered
the packaging. We put a lot of our money into the cover
packaging, which uses foil stamping, blind debossing,
adhesive stickers, silkscreened tape binding, and exposed
chipboard, so we had to settle for simple white matte
paper and four-color offset printing on the inside.”
Eric Heiman, Volume Inc., US
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Volume Inc.
Written by the cofounders of US magazine ReadyMade,
this book bears a family resemblance to the magazine,
but with a distinct visual identity. Based on the reuse
of six key building materials, the design nonetheless
stays away from the usual brown recycled-paper look of
environmentalism. The book itself is reusable: the spine
doubles as a ruler and a perforated back panel becomes
a picture frame. Readers are invited to interact by signing
the ReadyMade manifesto, proposing their own projects,
and suggesting alternative uses for the book.
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PROJECT CECIL GEE LOOKBOOK SPRING/SUMMER 2007
DESIGNERS JIMMY YANG, TOM RAPACIOLI at YANG RUTHERFORD
CLIENT MOSS BROS GROUP
PAPER FACTS:
STOCK BOOK: INCADA SILK 350gsm
BAND: CHALLENGER OFFSET 190gsm
SIZE 190 × 130mm (71/2 × 51/8in)
PRINT TECHNIQUES BOOK: FOUR-COLOR OFFSET LITHO ONE SIDE WITH SPECIAL GRAY ON THE REVERSE BAND: SPECIAL GRAY ONE SIDE ONLY
ADDITIONAL TECHNIQUES ALL BOOK PAGES
MATTE-LAMINATED ONE SIDE AND DIE-CUT TO GIVE
ROUND CORNERS; FRONT PAGE SILVER-FOIL BLOCKED
PRINTER PEARL PRINT
BINDING COLLATED INTO ORDER, DRILLED WITH ONE
HOLE IN THE TOP LEFT-HAND CORNER, BOUND TOGETHER
WITH NICKEL BINDING SCREWS. CREASED IN FOUR
POSITIONS, TRIMMED, WRAPPED AROUND THE BOOK, AND
TAPED IN ONE POSITION TO HOLD CLOSED
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Yang Rutherford
Achieving standout requires out-of-the-box thinking if you
don’t want your mailer filed in the circular filing-cabinet—in this case, “out-of-the-book” thinking. International
creative consultants Yang Rutherford eschewed the usual
brochure solution when conceiving the design for Cecil
Gee’s Spring/Summer 2007 Lookbook in favor of a striking
swatch book that is as hot as its printed bellyband claims.
The unconventional approach started with the choice of
paper. The book uses 350gsm Incada Silk, a boxboard
usually used for packaging. Coated one side with a matte
reverse, the stock offers the book a substantial and tactile
quality, with a different effect created on each side. A host
of finishes offer depth and appeal, from the die-cut rounded
corners to nickel binding screws that allow a swivel action.
Eye-catching silver-foil blocking adorns the cover.
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PROJECT PAR AVION WALLETS
DESIGNER TERRENCE KELLEMAN
CLIENT DYNOMIGHTY
PAPER FACTS:
STOCK TYVEK®
SIZE 3 1/4 × 8in (83 × 203mm) OPEN
SPECIAL CONSIDERATIONS:
“Stitching is always the first thing that rips in a wallet, so
I designed this wallet without any parts or stitches. It is
simply one single sheet of hi-tech Tyvek®, folded to create
this seamless design."
Terrence Kelleman, Dynomighty, US
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Terrence Kelleman
The Par Avion wallet is intended to evoke that youthful
excitement you felt when you first received an international
mail envelope. The wallet is made from Tyvek®, a material
that feels like paper, but is actually made of thousands of
long plastic fibers, creating a surface that is lightweight
yet durable, superthin while also tear-resistant. As it
contains 25% postconsumer recycled content, products
made from Tyvek® are also environmentally friendly and
can be recycled.
The clever construction of the wallet from a single folded
sheet offers a number of features. The tucked-in flaps
allow the wallet to expand gradually with use, providing
extra room as needed—capacity can expand from 5 to
25 credit cards. The flaps also offer a secret storage
area. The Tyvek® will wear and become supple, but will
not break. And because Tyvek® is water-resistant, it
will protect against the humidity inside the pocket that
destroys the leather of a traditional wallet.
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