Graphic Design
The Pleasures of Old Type Books
Adapted from dot-font: Talking About Fonts (Mark Batty Publisher)
By John D. Berry
Dateline: April 6, 2007
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| In an old Nebiolo type book, Italian type design of the
mid-20th century provides us with echoes of the modern
and the antique.
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Old type-specimen books can be a cornucopia of
design ideas. One of my favorites is a casebound book I
picked up years ago, called Caratteri Nebiolo—a specimen
book of the typefaces available at the time from the Italian
type foundry Nebiolo, in Torino. There’s no date in
the book, but it must have been published in the 1950s,
judging from some of the typefaces shown. It reflects
what was then both new and old: the latest releases from
the foundry, and the older faces that were still in demand.
All of these typefaces reflected the trends of their day;
some of them helped to create the trends of the future.
Aldo Novarese’s Early Types
Nebiolo was one of the major Italian type foundries,
at a time when Italian design was on the cutting edge—though the type business, unlike some other aspects
of visual communication, was quite conservative. You
wouldn’t know it to page through Caratteri Nebiolo, but
the foundry employed one of the best-known modern
type designers in Italy, the prolific Aldo Novarese, whose
myriad typefaces have spread around the world. His most
influential typeface design appears in this book (although
no designer credit is given): Microgramma.
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Microgramma bold extended
in use.
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Microgramma was a quintessentially modern typeface—not “modern” in the type-history sense, as a high-
contrast
roman letter with a vertical axis, but modern
in the 20th-century sense: streamlined, clean, sleek,
stripped to its essentials. It’s a sans-serif typeface built
on the form of a rounded square—or rather a rectangle,
slightly upright in the normal width, stretched out in
the wide, and strictly narrow in the condensed. There’s a
bold, but the fairly light-looking regular weight defines
the face—and the look of Italian modernism in print.
The rounded corners and squared turns make Microgramma
look like machined wire.
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| Detail from the opening page
of the Microgramma section.
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In digital or photo type, the flat-sided forms would
make it possible (and tempting) to set the letters too
close together, but these were metal types; even fitted
tight, they kept enough room to breathe.
Microgramma was a purely uppercase typeface;
Novarese’s later extension of it into a lowercase, which
was released under the name Eurostile, does not appear
in this specimen book.
But other Novarese creations do, in a variety of
weights and widths and styles. His Egizio, for instance,
which has been much imitated, took 19th-century slabserif
display faces and introduced their lively but slightly
clunky vigor into the 1950s.
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Egyptian-style types from the
Nebiolo collection.
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Show-offs
The creators of the specimen book wanted it to be both
a reference and a way to show off their type and how it
might be used. Some pages simply give sample settings
of words and phrases at different sizes (and in diVerent
languages, to reflect their international clientele).
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| Contrasting Microgramma
with a script typeface, and
using the Microgramma M
as a graphic element.
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Others show well-constructed pages that suggest ways
to use the typeface in real-world situations. Still others
show imaginative juxtapositions of diVerent typefaces.
Many of the sections of the book start with an opening
page announcing the theme of the typeface. And sometimes
the book designer just plain shows off, pulling out
all the stops and flinging ornaments, borders, and ornamental
caps into the fray.
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Part of a page showing
Athenaeum
in use, including
one of its decorated initial
caps.
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Modular book(lets)
Many of the most exuberant demonstrations of the
various typefaces in use were first created as flyers or
brochures to promote individual new faces. Tucked into
the back of my copy of the book is a four-page, threecolor
specimen of a condensed version of Egizio (“Egizio
stretto neretto”), combined with a showing of a script
face in what they call “tipo inglese” (English copperplate
style), called Juliet. These brochures could be bound into
signatures for a new specimen book, or kept separate as a
promotional handout.
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A double-page spread, showing
typographic borders and
graphic elements as well as
a variety of sizes and styles
of type.
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Hands-on
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| Detail from the opening page
of the Microgramma section.
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At the front of the book is a short section on ordering
type from Nebiolo—carefully explained in five languages.
Since this was a true foundry, casting type in
metal to order, the instructions on “How to Place Your
Orders” include worries that would never occur to a user
of digital type, such as the printing height (how tall each
piece of type must be) or the weight of the metal type to
be shipped: “The weights given refer to types delivered in
Italian fonts and are approximate with a tolerance of plus
or minus 5 to 10%. For types to be supplied in French, Spanish, German, English, Portuguese, Dutch, Belgian,
etc. fonts, weights vary according to the font wanted.”
It gives new meaning (or rather, a much older meaning)
to the notion of “the weight of a font.”
We don’t order type in the same way today, but the
printed specimens presented in this 1950s book can give
us inspiration for designing with type—and send us scurrying
to try and find some of these typefaces in digital
form. The nature of these once-new type designs is both
elusive and insistently material: it would be hard to come
by most of them as metal type today, but the printed
manifestation of the types in use remains.
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