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Graphic Design

Using Dots for Information and Communication

Adapted from Communicating With Pattern: Circles and Dots (Rotovision)

By Keith Stephenson and Mark Hampshire

Dateline: February 2, 2007
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Dots are used in several nonverbal communication systems, two of the most obvious being Morse code and Braille. Samuel Morse was an American painter, sculptor, and something of a renaissance man. He invented the electric telegraph and a means of communicating across it—a series of dots and dashes representing individual letters. Since 1837 this has been used as an internationally recognized code.

Braille uses cells of raised dots in a rectangular 2.3 formation that are “read” by fingertip. The formation offers 64 combinations—enough for letters, numbers, punctuation, and some key words like “and,” “of,” and “for.” This is simple Grade 1 Braille, used only for beginners. Most books are transcribed in Grade 2 Braille, which contracts many words into single characters to fit more on the page and make for a speedier read. Braille appears in public spaces on elevator buttons, public transport, and signage, embossed in metal or plastic.


Fashion designer, Shelley Fox, UK, creates stunning clothing from innovative circular structured tailoring. Collection No.7, Autumn/Winter 1999 Morse Code, uses the code as a textile print.
Anton Parsons’ Invisible City 2003, incorporates a poem by blind poet, Peter Beatson in Braille. It is part of the Lambton Quay Sculpture walk in Wellington, New Zealand, captured here by Patrick Quinn-Graham.
Dual signage in text and Braille.

Morse code inspired this rug by Habitat, UK.
Raised dots underfoot indicate a pedestrian crossing.
Named after Louis Braille, its inventor, Braille is the standard form of writing and reading used by blind people.


Dots are fundamental to visual communication as well. One of the most popular display configurations for LEDs (light emitting diodes) is the dot matrix— a block of tiny circular lights that are lit to display letters, numbers, or icons. In 5.7 formation, it takes 35 individual LEDs to form one letter. The scrolling dot matrix has been used to convey information from trading floors to Times Square, but the technology is now considered outdated as plasma and LCD (liquid crystal display) monitors can offer much richer information. The graphic language of the dot matrix is consigned to the old school, but remains a source of creative inspiration for low-tech graphics, art, and products.

To be reproducible on press, an original color image, such as a photograph, must first be converted into a pattern of small dots for each of the four colors (CMYK). We don’t register these dots, but if you look closely at an advertising hoarding, they are apparent. It’s not a new idea. French artists, Seurat and Signac developed pointillism in the late 19th century. In the technique, primary colors of red, yellow, and blue paint are applied in tiny dots or “points.” The colors in the painting are mixed in the viewer’s mind rather than on the canvas.


Pixel tape by Random, UK.
An example of a Pixel tape installation.
Directional signage using LED dots.

Directional signage using LED dots.
A modern twist on the bedside lamp, by Nic Fraser, UK. Section Lamp reinvents the archetypal lamp profile through a simple manufacturing technique using light gathering acrylic rods and a variety of hardwoods.
Icons for the Rockerfeller Family Fund, US, designed by Lance Wyman, US.


When viewed under magnification, a print that has been produced using a halftone screen shows a dot pattern, sometimes referred to as Benday dots. One of the key figures of the pop art movement, Roy Lichtenstein, adopted the use of Benday dots in his comic book influenced works. Lichtenstein reproduced these dots by hand with a brush or stencil, conveying shading, tone, and form. They became his signature and continue to be emulated in modern graphics and advertising.


Random, UK’s promotional material uses a dot screen.
Before and after use of the Schafline process. Jim Sharp, UK, developed Schafline in the 1970s, due to the poor quality of letterpress print on newspaper. It is a dotenhancing process that creates the illusion of a greater tonal contrast range. News printed inks were not 100% black but only about a 60% tint of black. Halftones in newspapers, Sharp realised, only used a limited amount of tones—he estimated about 10 different tones, where the shadow end of the scale was 85% dot and the highlight end was about 10% dot. Using what is known as “instantaneous contrast,” Sharp added an almost invisible, artificial line to the low contrast halftone image, tricking the brain into seeing a greater contrast range.


Art on the underground. Lichtenstein-influenced mural at 42nd Street subway station, Times Square, New York.
A promotional window for the Harvey Nichols department store, London, designed by Zip Design, UK, and inspired by the large piece of illustrative work, previously created in-house at Zip Design and inspired by elements of classic pop art and the Japanese artist, Keiichi Tanaami.
Peacock print displaying CMYK halftone screen effect.




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Excerpted with permission from Communicating With Pattern: Circles and Dots (Rotovision) by Keith Stephenson and Mark Hampshire. Copyright © 2006 Rotovision.
  

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