Whew! I just finished watching the recording from yesterday's Create the Web event in San Francisco and frankly, my head is spinning. You can watch it below.
Effectively, this entire initiative has two functions: first, to send a strong signal that the era of Flash is officially over and that Adobe intends to continue to dominate the web and mobile development world via the release of new tools, many with an open source element. And second, to place this squarely within the framework of Creative Cloud. It's clear that those not subscribing will increasingly be marginalized, since these tools and services are geared to members.
In a recent earnings call, Shantanu Narayen, Adobe Chief Executive Officer, President and Director, indicated that there are now about 200,000 paid CC members (and surprisingly, 300,000 free ones) and later in the call it was indicated that about 8,000 new subscriptions were being added each week. While this is well about the 5,000 that Adobe had estimated, the financial community is still breathing down the firm's neck. So making CC virtually irresistible is obviously job one at the moment and with the addition of the Digital Publishing Suite last week and now the CC-only Edge Tools and Services, I'd say Adobe isu making a convincing case. Let's take a look at what has just been added.
Formerly known as Shadow, this inspection and preview tool allows front-end Web developers and designers to preview and debug HTML content on multiple mobile devices. Pretty sweet to see the content update in real time on a specified device when the code is changed. Pressing a single button to generate screen shots of all the connected devices is also a snazzy feature.
This responsive Web design tool is designed to help users create layouts and visual designs with CSS. Being able to interactively tweak layouts for different devices is a great idea. Unfortunately, a preview release won't be available until near the end of this year. The clip below provides a sense of what it will do.
Decades ago, Adobe was a champion of the use of professional-quality digital fonts. That initiative had been put on the back burner in recent years so it was good to see that with its purchase of the Typekit web fonts service it was back in the game. This has been a significant part of a CC subscription since the beginning but it now has been given a big boost by the addition of more than 1,000 fonts from Monotype.
It would seem CC subscribers can now update Dreamweaver to add support for Edge Animate, as well as new HTML5 tags and unspecified "other new features." I haven't found any more details on this yet but it's another example of how the capabilities of the CC versions of Creative Suite applications will be continually updated, leaving those with traditional licenses increasingly behind.
Well, what does it all mean? The last few weeks have clearly shown that Adobe sees its future, and that of its customers, as being based on the Creative Cloud. Love it or hate it, Adobe's subscription model is increasingly taking on an aura of inevitability. The train would seem to be leaving the station, so it might be wise to at least give the free trial a shot. If you like what you see, then you have until the end of this year to take advantage of the $29.99 per month rate for the first twelve months. After that... well, who can predict the future?
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