British-based D&AD was established in 1962 as a non-profit organization representing the creative, design and advertising communities, with a recent emphasis on demonstrating the impact of creativity and innovation on enhancing business performance. Of its many activities, perhaps the best known is its D&AD Global Awards, as well as the related Annual, which features some of the best global design and advertising work each year.

This year two student teams share the top honor at the D&AD Student Awards 2009. The Student of the Year was awarded to Petra Muda and Harri Leppala from Berghs School Of Communication in Sweden, and Micheline Mannion, Central Saint Martins College of Art and Design in the UK. Mannion designed a solution to the Faber & Faber book cover brief (below), incorporating the publisher’s new Print on Demand service. The winning entry is described as "a quirky take on the old-fashioned highlighter pen combined with cutting edge technology to create a personalised cover."

Muda and Leppala's entry "Find It" is a mobile phone application that would allow users to send a photo of any item they want to buy to the eBay site, which would then reply with its best match.