Direct marketing is all about response. Based on communicating an offer directly to targeted prospects, direct marketing provides a clear call-to-action with a goal of generating measurable responses. Whether online or off, direct marketing in the form of mail, email, package inserts, magazine and newspaper ads—you name it—is governed by the same principles, with sometimes minor changes being all that's required to significantly increase response. This seminar covers concrete strategies for success, including the latest research on design approaches that work, with a goal of helping participants evaluate creative content with innovative insight.

The webcast, sponsored by PsPrint, is scheduled for December 18 and relates to Dynamic Graphics' December/January "Design Challenge—Introductions & Launches" issue, which ships to subscribers on November 16th and is available on newsstands on November 30th. The presenter is Sandra J. Blum, the author of Designing Direct Mail That Sells, who pens the "Marketing Matters" column for Dynamic Graphics magazine.

More webcast information and free registration is available on the Dynamic Graphics site.