San Francisco, CA -- DigitalCustom Group, Inc. today announced today at the Photo Marketing Association Conference (PMA) the immediate availability of its new custom photo-to-art treatments. Photo-to-art treatments allow customers, including DigitalCustom retailers, to obtain high-quality, artist-executed artwork based on a photograph.
DigitalCustom’s new services represent a significant advance over current products. Most photo editing systems include (or support) a variety of filters that apply algorithmic effects to an entire image. In most cases, due to the absence of compositional editing and creative judgment, the result is a poor quality piece.
DigitalCustom’s service is artist executed, beginning with editing of a photograph to create a suitable composition. While a photograph of a child might include a car, a telephone pole or another child’s arm in the background, DigitalCustom’s professional photo editors will appropriately adjust picture elements. Custom work also is done on foregrounds and backgrounds, lighting, focus and color. Once the image is compositionally suitable, DigitalCustom artists skillfully apply a watercolor, oil or pastel effect. Finally, if requested by the customer, DigitalCustom prints the new piece of original art on high quality archival media. For wholesale customers who wish to make their own prints, DigitalCustom outputs a file.
DigitalCustom’s President, Jeff Makoff said, “These procedures were developed over three years. While there is little market for ‘cheesy photo art’ created by computers that don’t have a creative eye, our art treatments amaze and delight. This is not computer art. When you spend hours refining an image, it shows. We have signed several recent deals with retailer groups, and many independent stores, for this unique and profitable service.”
About DigitalCustom
DigitalCustom Group offers custom digital photo editing, photo repair and restoration, and “photo-to-fine-art” services to a wide variety of businesses and retailers in the U.S., Asia, Europe and Latin America. Under an agreement with Italy's Fratelli Alinari (www.alinari.com), DigitalCustom has reference access to one of the world's largest collections of historical images. DigitalCustom's corporate offices are in San Francisco, California and its worldwide customer service facility is in Cincinnati, Ohio. More information about DigitalCustom Group is available on its Web site at www.digitalcustom.com. |
