Reynolds and Reyner's Identity for London House of Coffee

Ukraine-based design studio Reynolds and Reyner has a philosophy that's rooted in the power of design. The firm states that "We believe it is less about making high quality brand experiences and more about the process at which we engage in, to create a real relationship between our brands and their consumers." This is manifested in a three-pronged approach: Listen, Understand and Shift, with the third dedicated to changing the way people think about their clients' brand. The firm apparently spent a year working on the branding for London House of Coffee, which opened recently in Kiev, the capital of Ukraine.

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