Hey! Logo Designer! Leave Them Crossbars Alone!
By Chris Dickman
Founding Editor, Graphics.com
I spend a lot of time looking at new logos and rebrands. And most of these are pretty good. But some time ago I started to notice a curious trend — removing the crossbar in capital As. Sometimes two or three per logo. In rare cases this can be justified but for the most part this seems to be simply a lazy way for the designer to give some coolness to what was otherwise an often uninspired effort. Clients who are unaware of just how common this type treatment is can easy be wowed by it. But peruse the examples of this in my original post and I think you'll agree that this gimmick is best avoided.
Undaunted by the oppressive mediocrity of this typographic excrescence, I have continued to toil in the interest of the common good by amassing yet more examples, as a testament to all that's wrong with current logo design. Someone's got to do it, right? In any case, here they are and I'm sure this won't be the last batch. By all means point me to ones I've missed in the comments area.