Jony and Marc's (RED) Auction

By Chris Dickman
Graphics.com Founding Editor

That's the title of a much-anticipated auction to be held by Sotheby's New York on November 23. It's the second in a series to raise money for musician Bono's (RED) charity, with the 2008 event having generated more than 40 million dollars to fight AIDS in Africa. Proceeds from this event will benefit The Global Fund to fight AIDS, Tuberculosis and Malaria.

The sale will include more than 40 "icons of design" selected by Jony Ive and Marc Newson but the standout will be unique items they've created for the auction: a Leica M camera, which should fetch miliions, and a table created from an entire ton of aluminum. Also of note are items the designers customized, such as solid gold Apple earpods, a 2012 Range Rover, and a red and white Steinway piano.

The odds are that you won't be bidding on any of the items but until this Saturday you can visit a preview of the event at Sotheby's.

18K SOLID ROSE GOLD APPLE EARPODS AND CUSTOM DISPLAY CASE FOR (RED)
A one-of-a-kind pair of classic Apple EarPods in solid rose gold created for the (RED) Auction.
Edition 01/01.
Photography by Andrew Zuckerman


STEINWAY & SONS UNIQUE “RED POPS FOR (RED)” PARLOR GRAND MODEL A PIANO
Edition 01/01.
A white Steinway Parlor Grand 'Model A' piano, customized by Jony Ive and Marc Newson. This piece is entirely unique to, and created for, the (RED) Auction.
Photography by Andrew Zuckerman


DOM PERIGNON ŒNOTHEQUE 1996 MAGNUM IN CUSTOM RED COOLER BY JONY IVE AND MARC NEWSON
Edition 01/01.
The Dom Pérignon Œnothèque 1966 Magnum (1.5L) is encased in a striking and unique red cooler designed by Marc Newson and Jony Ive. It is based on Marc Newson’s 2006 design of the limited edition Dom Pérignon green cooler. The red cooler is unique to, and created for, the (RED) Auction.
Photography by Andrew Zuckerman


ACHILLE AND PIER GIACOMO CASTIGLIONI “SNOOPY” LAMP PRODUCED BY FLOS S.P.A., ITALY
Edition 01/01.
This “Snoopy” lamp has been customized by Jony Ive and Marc Newson to feature a striking red metal shade. This piece is entirely unique to the (RED) Auction.
Photography by Andrew Zuckerman


LEICA M RED CAMERA
A unique design by Jony Ive and Marc Newson.


(RED) DESK
Designed by Jony Ive and Marc Newson. 102 inches in length, 38 inches wide, aluminum, with 185 individually crafted, hand-polished tiles. A unique piece created for the auction.
Edition 01/01.


JAEGER-LECOULTRE ATMOS 561 CLOCK
Customized by Jony Ive and Marc Newson.