Adobe MAX: The Creativity Conference Set for October in Los Angeles

Adobe's MAX conference shifted in 2013 from its earlier focus on developers to those using its Creative Cloud subscription service. This made sense, given that Adobe was rapidly moving away from its commitment to providing tools for developers using Flash. Flash was over and it was time to bet the farm on Creative Cloud. MAX was accordingly repositioned as The Creativity Conference.

The more than 5,000 attendees of the 2013 event helped that bet pay off and this year's October 4-8 iteration provides every indication of replicating its success, with some sessions already filling up. The conference certainly provides a broad selection of sessions to choose from, divided into six tracks: video, photography and creative imaging, graphic design and illustration, digital publishing, digital design and, new this year, one centered around 99U, the educational wing of Behance.

Sessions include topics such as Retail for Designers: How to Take Your Product to Market; Inspiration with Digital Publishing Suite; Controlling Chaos and Pushing Boundaries; 3D Printing 101; After Effects: Understanding Text Animators; and even Making Memorable Photographs with Photoshop Co-creator Thomas Knoll. While many of the presenters are Adobe employees, there's no shortage of well-known names from the creative community, such as Matteo Bologna, Jack Davis, Aaron Draplin, Von Glitschka, Joshua Smith and James White.

The conference also hosts two days of pre-conference labs and workshops, which offer half- or full-day presentations, demonstrations and hands-on exercises taught by Adobe and industry experts. These include such topics as Hand-drawn Type and Lettering Studio; Animation and Interactivity on the Web; and Introduction to Design Research.

More information and registration is available on the Adobe MAX site, with "early bird" pricing of $1,295 (regular $1,495) set to expire August 31. And if you're feeling lucky, there's even a draw for a full conference up for grabs on Adobe affiliate site ProDesignTools.com.